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You are the Number One Focus for 2015
Lately, when you read articles on marketing, social media and promotion for your self-published book you find a lot of advice that seems time consuming and complicated. But what it really boils down to...
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What Do You Want to Accomplish with Social Media?
When you ask most people what they want out of social media they have one of four answers: Drive traffic to my website. Gain more brand awareness – make sure people know who I am. Improve my organic...
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J.K. Rowling Builds a Reader Audience Through Twitter
We love a great success story and certainly J.K. Rowling, renown author of the Harry Potter story is one of the best. From practically homeless to one of most published authors in the world, J.K....
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Start At The End and Work Your Way Back
There are people that make a study of the last lines of books, of songs, of people…and it got me thinking. What if you wrote the last line of your book first? Often we write our stories from the...
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Are You a Professor? You Could Be! Udemy Opens New Doors for Authors
It is important that as an author, you get your name and face out in front of potential readers as frequently and as uniquely as possible. Over the past several months I have talked about promoting...
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Forget About Being Heard and You’ll find Your Voice
On this blog, I often talk about strategies and techniques for getting the word out about your newly self-published book; tips for being heard. After all, the company that I founded, Halo Publishing...
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A Dream is a Wish Your Heart Makes
Are you humming along with me? You know I believe so strongly in dreams and it is one of the fundamental reasons I started my business. I wanted to help people make their dreams come true. I so enjoy...
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Are You Easy to Find?
As a self-published author, it is of critical importance that potential readers, book sellers and reviewers know how to find you. Do you make it easy? One of my biggest frustrations is landing on a web...
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The Halo Publishing Blog is 100 Articles Strong
I’m excited to have reached the one hundred article milestone on the Halo Publishing blog. I hope you are enjoying the articles and finding tips and techniques to help you in the process of marketing...
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Don’t Yes But Me
Have you heard that phrase? Let’s say we sit down to start planning your marketing strategy to promote your latest self-published book and the conversation goes like this: Me: Having a blog is a great...
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How to Set Your Marketing Table
When you were in middle school, depending on your age, you most likely had a class in home economics. Part of the lesson, at least in my class, was the proper way to set a table. The knife and spoon...
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Write it Down and Make it Happen
They say that what gets measured gets done. So in the retail world, if a product line has a commission associated with it; sales people tend to offer or recommend it more frequently to their customers....
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Publishing Is Not Just a One Trick Pony
I recently had a conversation with an author preparing to self-publish his book. As part of that conversation it came to light that he believed Halo was primarily a children’s book publisher. It was an...
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How to Set Self-Publishing Goals
Earlier this week I talked about the importance of writing down your goals to make them happen but perhaps we need to back up and little bit and just talk about how to set goals. There is the classic...
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Does Tumblr Replace Your Website?
Recently, Nescafe, leading instant coffee retailer announced the death of their website. From a press release announcing their decision we learn: Nestlé, one of the giants of the...
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Why You Should Check Out LinkedIn Groups
Have you joined LinkedIn yet? I’ve talked previously about the benefits of LinkedIn and I’ve even talked about LinkedIn Groups, but today I want to delve a little deeper. I am a member of several...
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Delegate Everything But Your Genius
How comfortable are you with delegation? If you are a Type A personality, you may struggle with the thought of giving up control, but if you want to be a successful author, you will have to learn to...
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Giving Away Your Book Leads to More Sales
Now that title may sound a little backwards; how do you give your book away for free and still make money, but it is a statement of fact. Authors who have given away their book for the purpose of...
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Introducing Debut Novel Hope & Oxygen by Halo Author Katie Kelley Detmer
Katie Kelley Detmer Katie Kelley Detmer is an emerging author and speaker looking to touch those around her with a message of faith, family and hope. Detmer always wanted to write, but it wasn’t until...
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What Is Your Biggest Fear?
Often, when I talk to authors, the subject of fear comes up. Fear of rejection. Fear of the ability to complete their book. Fear of no one buying their book. However, today I would like to address a...
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